Brooklyn Nets take the Ice Bucket Challenge
The ALS Ice Bucket challenge started clogging Facebook feeds and Twitter timelines earlier this summer. At first it seemed annoying, at least to me it did, but then you realize how powerful it’s been. To date it has raised $22.9 million in the last 22 days, according to some reports, and amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease, is a horrible disease that needs attention and money. So Ice Bucket Challenge away!
I actually started seeing the Ice Bucket Challenge initially thanks to some of the athletes I cover. I remember students at LIU Brooklyn were among the first I ever noticed and then I saw a few baseball players and then eventually it seemed like everyone was doing it.
Recently it has caught on with the Brooklyn Nets as their younger players, Markel Brown, Marquis Teague and Mason Plumlee took on the challenge. Then that got Nets CEO Brett Yormark involved. Yormark has even challenged head coach Lionel Hollins and general manager Billy King so it isn’t likely that this is over yet.
What the “ALS Ice Bucket Challenge” is, if you are not familiar, it’s a way to raise money for ALS. People are nominated for the challenge and they are supposed to either donate $100 or dump a bucket of water over their heads and only donate $10. In the process, they person dumping cold water over their heads nominates three more people. It seems counter-intuitive, but it has clearly worked (hello $22.9 million) and it’s fun.
Here are a few of the videos.