Kevin Garnett and Nets CEO Brett Yormark in China talking about a championship

Kevin Garnett and Nets CEO are in China and can't stop talking about winning a championship. Photo courtesy of the Brooklyn Nets.

Kevin Garnett and Nets CEO are in China and can’t stop talking about winning a championship. Photo courtesy of the Brooklyn Nets.

Brooklyn Nets CEO Brett Yormark and Kevin Garnett are in China this week on a business trip/promotional tour and they’ve spoken quite a bit with the Chinese media. Their message — the Brooklyn Nets expect a championship. Now.

“I already feel this is a championship-caliber team,” Garnett told Sina’s Li Shuangfu. “They definitely have the temperament of a champion and Deron has a strong heart and strong personality –he’s a good leader– Joe Johnson too. They’re team players and I’m happy to join them.”

Yormark pretty much echoed those remark while also giving a hint as to the purpose of the trip, which is to expand the Brooklyn Nets brand into an international one.

“Our two biggest goals right now are to win championships and to be a global team,” told Stuart Wiggin of China Radio International. “And in order to do that we needed to bring players like Kevin Garnett, Paul Pierce and Jason Terry to Brooklyn. Nothing but a championship is going to be accepted.”

Garnett was technically there to promote the Lakers-Warriors game that will be played in China on Oct. 15 during the upcoming NBA Global Games. When fans asked Yormark if the Nets would eventually play in China he didn’t say yes. However, it’s likely something they have in mind as they try to grow the brand.

The reason the Nets are growing the brand this was is an obvious one — for money. The Nets are spending a lot on salary to win a championship at the risk of losing as much as $50 million. The reason they are comfortable doing this is because the value of the franchise has grown tremendously since leaving New Jersey. The best way to help continue to grow the franchise’s value is by winning a chip and becoming a name that transcends American sports. The latter, of course, becomes easier if they do the former. That’s why it’s not just a cliche when Yormark says that nothing but a championship is going to be accepted.


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